Because the UNI-Dome is located on a college campus, the ability to spread information through word-of-mouth to 13,000 students, 2,500 faculty, and countless administrative assistants, is the key to success for all UNI-Dome events.

Television
The Cedar Valley carries three main television stations and a local Cedar Falls channel. KWWL is located in Waterloo, whereas the other two main stations are located in Cedar Rapids, Iowa (approximately 45 minutes south of Cedar Falls). All carriers will cover events upon request and advertisements can be placed as necessary.

Radio
Numerous radio station's signals can be obtained in the Cedar Falls area. KUNI, along with three radio subsets are broadcasted on-campus at UNI and KBBG is broadcasted in Waterloo. Approximately seventy-five other stations are located within the target range for UNI-Dome events.

Newspaper
The campus student newspaper, the Northern Iowan, is published twice a week and covers all events in the UNI-Dome. The Waterloo/Cedar Falls Courier, distributed daily throughout the Cedar Valley, also prints articles pertaining to events held in the UNI-Dome. Placing advertisements in these two publications, as well as many others, is also available.

Internet
The UNI-Dome website (www.uni.edu/unidome), as well as, the UNI Homepage (www.uni.edu) advertises all special events held in the UNI-Dome. Pictures from each event are posted following the show to assist in event awareness in the future.

 

Target Market Demographics

 

Population
Local Population (Black Hawk County): 128,012
Total Population of Target Market: 908,140

Income
Local average income: $ 22,456
Target Market average income: $ 21,894

 

Age Groups	Local	Target Market
15-19	11,096	72,803
20-24	1,117	72,710
25-34	3,033	114,102
35-44	4,389	136,102
Median Age	34.40	38.00

 

Gender	Local	Target Market
Female	66,554	462,959
Male	61,458	445,481

 

Population	Local	Target Market
Over 18	98,467	686,651
17 & Under	29,545	221,489

 

* All statistics are from 2000 census reports
* Target Market is within 90 Miles of the UNI-Dome